Saturday, March 5, 2011
I'm looking for some chic outdoor curtain inspiration for my front porch. Something about long curtains blowing in the breeze takes outdoor decor up a notch.
(from top found via flickr, flickr, flickr, apartment therapy and flickr)
Friday, March 4, 2011
Designer Kristie Kelly is calling her new line of couture bridal gowns "Costcouture". Kelly is offering her collection through trunk shows at at Costco Stores and some of the dresses will be under $1,000 (for these dresses this is quite a steal)! The designer isn't skimping on quality either, the fabrics include lush satin, Alencon lace and silk organzas. The salons are pop-ups within Costco stores and will be staffed by Kristie Kelly employees. Would you buy your wedding dress at Costco?
Thursday, March 3, 2011
The 2011 International Philadelphia Flower Show is a institution here in Philly. The show is a must see, truly one-of-a-kind amazing. This year the show is encouraging local businesses to get in on the action and beautify the city by adorning their windows with flora for the "Phlower Power" Window Decorating Contest! The entry from Pub & Kitchen really stopped me in my tracks, the long branches paired with bright daffodils equals perfection.
The Anthropologie catalog is a foundation in the direct mail world, essentially building a brand with an inspirational, never-disappointing catalog assortment. The Anthro catalog takes readers on a journey to an inspirational world of style, charm and whimsy. The format has been tweaked over the years and grown with the concept as one would expect from such a ever-evolving brand. I was surprised today when I received my March Anthropologie catalog and found the format has completely changed. As a catalog marketer this is a fascinating concept and a fascinating move. Anthro has taken the product descriptions, prices and item numbers off the pages the actual products are displayed on and combined them by vignette (apparel, accessories and home) on group pages at the beginning of each catalog section. Long gone are the days of customers receiving their catalog in the mail, calling customer service or mailing in a form to place their order. Websites were once an offshoot of a booming catalog business and the tables have turned for the majority of retailers. I'm guessing that Anthropologie knows (like most retailers) that the majority of customers shop the digital catalog and click to purchase items directly online but what about the traditional catalog customer, does that customer still exist? I am curious to see if this format will continue in future catalogs. The redesign is definitely more about inspiration less about selling. What do you think?
Thinking this poppy, hand-drawn art by Erin Flett is perfect for my kitchen. Ms. Flett also has a line of brightly patterned, silk-screened pillows. I love the hand-drawn aspect of her art, it's not always easy to find home decor that still has a real artisan feel.